Will Gmail's 'Quick Action' Buttons Impact Your Inbox?
Google recently announced new quick action buttons that allow Gmail users to take action on email without ever opening it. Supported actions include event invite responses, review submissions, one-click replies for tasks like confirming emails, and links that take users off-site to perform actions like airport check-in. Google has also added interactive flight cards to email that detect flight delays, connections, and the absence of confirmations for flight departures.
While developers are invited to create their own actions for Gmail, though Google explicitly states that actions should only be used for transactional email where a high interaction rate is expected. Quick Actions should not be used within promotional bulk mail as Quick Actions could be abused by spammers and lead to invasive harassment.
Keep in mind also that Quick Actions only work with Gmail, which account for about 4% of the email client market.
So what are your thoughts on Quick Actions?