As Desktop Reach Falls, Mobile Reach Rises
In a new report distributed by the Media Behavior Institute, a study of US participants found that the percentage of users using their desktops for internet related tasks slipped 5 points between the six-month period ending July 2012 and the six-month period ending January 2013.
On average, 43% of participants accessed the internet via their mobile phone each week, an 8 point increase over the past six months. In addition, tablets grew their average weekly reach by 4 percentage points to 17% of participants.
Another report by Experian Marketing Services found that US mobile users spent 23% of their time checking email on their phone as opposed to only 5% of their desktop time used to check email. Social networking comes in second on mobile with 15% of time spent and travel related activities came third at 9%. For comparison, desktop users only spent 1% of their time with travel.
On the desktop activity 27% of time is spent accessing social networks, with entertainment websites taking up 15%.
Decision Fuel and On Device Research projected that 67% of mobile users would access the web exclusively through their smart phones or tablets and that only one third would stick with their desktop either half or most of the time.
Have you found your usage habits changing?