Amaratech Blog

Latest meeting planner, conference and hospitality insights
from Amaratech and Amaratech's Clients

Sushi Blocks, gamification, games, mobile
Increase bottom line through gamification
Sunday, 2013, April 14 - 9:15am

The future of advertising is strategic partnerships and engaging your audience, not traditional advertising.

If you haven’t been paying attention...

Heads in beds, winning market share in 2013
Wednesday, 2013, April 10 - 2:45pm

Content marketing – list yourself everywhere

There is an estimated 2.4 billion people using the internet around the world. Of...

Make it so guest can't wait for their next stay!
Hilton, Marriott & Starwood Update Loyalty Rewards for 2013
Wednesday, 2013, April 3 - 11:45am

As hotel rates rise for 2013 many hotels are revamping their loyalty programs so that booking a free award night requires not only more points, but...

Meeting Professional Ethics
Wednesday, 2013, March 27 - 9:45am

There is a fine line many meeting planners tread when it comes to incentives offered by travel agencies or hotels. If you’re new meeting and event...

These are the things that are tending for event professionals. #eventprofs
Trending Now - March, 22nd 2013
Friday, 2013, March 22 - 3:30pm

Social Media Sales vs. Customer Service

While Coca-Cola Co. has found that having...

Know what is happening in the global arena of hospitality.
Smith Travel Research, Inc. Global Report January 2013 Updates
Wednesday, 2013, March 20 - 6:45pm

US Hotel Performance

Overall, the U.S. hotel industry’s occupancy rose 3.6 percent to 51.0 percent, its average daily...

integrated digital marketing
Integrated Digital Marketing in 2013
Tuesday, 2013, February 19 - 7:15pm

In 2013 expect the average consumer to be more sophisticated and expect more from brands. Consumers want personalization, relevance, convenience and...

social curation in 2013
Mobile’s Social Networks Replaces Advertising in 2013
Thursday, 2013, February 14 - 5:15pm

It should come as little surprise that the emotional connection between vacations and quality of life also paved the way for content marketing to begin to...

Risk Management for Global Meetings
Tuesday, 2013, February 12 - 9:45am

Assess destinations risk

Checking on a destination’s financial and political situation is a must as it can change daily. If you...

How apps help event planners
Tuesday, 2013, February 5 - 7:30pm

The internet and social networking have altered the way in which we digest information and as a result meeting planners have had to adapt the way in which...