Amaratech Blog

Latest meeting planner, conference and hospitality insights
from Amaratech and Amaratech's Clients

Meetings & Events Industry Update
Wednesday, 2013, July 10 - 1:15pm

From MPI earlier this year we found that despite unstable economic conditions meeting budgets continue to slowly rise. However, meeting professionals face...

How do you select the right technology for your event?
Monday, 2013, July 8 - 1:15pm

Here are 6 tips for selecting the right technology for your event:

  • Use your knowledge of your participants to help...
5 Ways to Monetize Your Event App
Wednesday, 2013, July 3 - 1:15pm

With smartphone usage rates surging, this makes mobile marketing increasingly attractive to companies looking for more exposure. If you’re an event...

F Shaped Pattern Replaces Z Shaped Pattern for Email and Web
Monday, 2013, July 1 - 1:15pm

Most email recipients are “scanners” – users who sweep through an email, looking for something that resonates with them on a personal or professional...

A Gmail Inbox
Will Gmail's 'Quick Action' Buttons Impact Your Inbox?
Friday, 2013, June 28 - 1:15pm

Google recently ...

How to Prepare your Hotel Website for Google Penguin 2.0
Thursday, 2013, June 27 - 1:15pm

Google Penguin 2.0 – will continue on the updates brought with Penguin 1.0 and address bad link-building and linking practices. The update to Google’s...

Mobile Event Apps - It's wow and it's now!
Monday, 2013, June 24 - 8:30am
  • If you’re planning your next meeting – you’re probably thinking about having a mobile event app as they’ll provide a completely new and more engaging...
engaging mobile takes on desktop
As Desktop Reach Falls, Mobile Reach Rises
Wednesday, 2013, May 8 - 2:00pm

In a new report distributed by the Media Behavior Institute, a study of US participants found that the...

Google HPA
Are you considering Google HPA?
Tuesday, 2013, April 30 - 8:30am

Google Hotel Price Ads (HPA) is comprised of sponsored price listings that appear in Google Hotel Finder, Google Places (Google+ Local), Google Maps, and...

Ethical events responsible events
Six key benefits of Corporate Social Responsibility (CSR)
Wednesday, 2013, April 17 - 3:45pm

Brand Value and Reputation

Corporate Social Responsibility (CSR) initiatives and programs boost businesses’ industry and overall...